Prescriptas Launches Deal Health-AI™ with Nello™ to Bring AI Deal Intelligence to Complex B2B Sales
Deal Intelligence & Advancement Platform helps sales organizations know what’s real, know what to do next, and win more deals
September 2026
Prescriptas today announced the launch of Deal Health-AI™ with Nello™, a Deal Intelligence & Advancement Platform built to help sales organizations understand what is really happening inside complex B2B opportunities and determine what to do next.
At the center of the platform is Nello™, an AI sales partner that works with sellers and sales leaders to inspect opportunities, uncover risks and qualification gaps, challenge assumptions, strengthen deal strategy, prepare for critical customer interactions, and prescribe actions that can advance opportunities.
Deal Health-AI™ works with the CRM, adding a purpose-built layer of intelligence focused on the health and advancement of the deal.
Your CRM is your system of record. Deal Health-AI™ is your system of insight.
The Problem Isn’t More Sales Data. It’s Knowing What’s Real.
Modern sales organizations have more data, automation, analytics, and AI than ever before.
Yet the fundamental questions surrounding important opportunities remain difficult to answer:
- How well qualified is this deal?
- Is there real buyer progress or just seller activity?
- What evidence actually supports the opportunity?
- What risks and obstacles could derail it?
- Is the forecast defensible?
- What should we do next to improve our chances of winning?
CRM systems capture enormous amounts of information about opportunities and activity. Deal Health-AI™ turns the information and evidence surrounding those opportunities into deal intelligence.
“Sales teams don’t need another place to track a deal,” said Neil Colstad, Founder & CEO of Prescriptas. “They need a better way to understand what’s really happening inside it, what could stand in the way of winning, and what to do about it. That’s the job we built Deal Health-AI and Nello to do.”
Meet Nello™: Your AI Sales Partner
Nello™ is the intelligence and engagement experience at the center of Deal Health-AI™.
Unlike a general-purpose AI assistant, Nello is built around the opportunity. Nello develops context about the account, stakeholders, qualification, buyer evidence, risks, history, strategy, and other factors that can influence the outcome of a deal.
Nello can operate in different roles depending on what the seller or sales leader needs:
- Inspector Nello™ inspects the opportunity, challenges assumptions, and uncovers qualification gaps, risks, inconsistencies, and hidden obstacles.
- Advisor Nello™ helps determine what deserves attention and what actions should happen next.
- Coach Nello™ provides deal-aware coaching for critical customer interactions.
- Proposal-IQ™ analyzes proposals and RFP responses to identify weaknesses, differentiation opportunities, and competitive vulnerabilities.
- Nello’s Win Room™ brings deal intelligence together to help build and strengthen the strategy to win.
- Nello SmartBriefs™ turn opportunity intelligence into focused briefings for meetings, deal reviews, leadership, coaching, and other important moments.
Together, these capabilities extend Deal Health-AI™ beyond analyzing a deal to helping sales professionals act on what the intelligence reveals.
Inspect. Diagnose. Strategize. Execute.
Deal Health-AI™ introduces a continuous approach to understanding and advancing opportunities:
Inspect → Diagnose → Strategize → Execute
Nello examines the evidence surrounding the opportunity, evaluates what is known and what remains uncertain, identifies risks and gaps, and works with the seller to determine where the deal needs attention.
The objective isn’t simply to produce another score.
It is to turn deal intelligence into action.
The Deal Health-MRI™: Know What’s Real
A signature output of Deal Health-AI™ is the Deal Health-MRI™, a diagnostic view of the opportunity designed to show what is really happening inside the deal.
The Deal Health-MRI™ can provide insight into:
- Deal Qualification (DQ)
- Qualification Integrity (QI)
- Forecast assessment
- Integrity Signals
- Strengths
- Gaps and risks
- Recommended actions
Deal Qualification evaluates how well the opportunity is qualified against the organization’s chosen Deal Qualification & Inspection Method.
Qualification Integrity adds another dimension: How much confidence should you place in the evidence supporting that qualification?
This distinction allows Deal Health-AI™ to look beyond what has been entered into a CRM or asserted by a seller and examine the strength of the underlying evidence.
Activity Doesn’t Mean a Deal Is Moving
One of the challenges in complex sales is distinguishing seller activity from genuine buyer progress.
Meetings can happen. Emails can be exchanged. Tasks can be completed. CRM records can be updated.
And the deal can still be standing still.
Nello™ looks for evidence that the buyer is actually moving the opportunity forward, including stakeholder engagement, buyer commitments, decision progress, validation, and other meaningful developments.
Deal Health-AI™ can also surface Integrity Signals such as False Momentum, Consistency Risk, and Forecast Defensibility, giving sellers and leaders another perspective on the reality behind the opportunity.
Seller activity tells you what your team is doing. Buyer evidence tells you whether the deal is really moving.
Your Sales Methodology. Applied Across Every Deal.
Deal Health-AI™ can be configured to align with an organization’s chosen sales methodology through its Deal Qualification & Inspection Method.
Organizations can establish the qualification categories, definitions, and relative importance that reflect how they want opportunities evaluated.
Nello™ then applies that structure consistently when inspecting deals while using the broader context of each opportunity to identify areas that may warrant additional attention.
This allows organizations to move methodology from something that is periodically reviewed to something that can become part of the ongoing intelligence surrounding every opportunity.
One Method. Every Deal. Intelligently Extended When Needed.
Built to Augment the CRM, Not Replace It
Deal Health-AI™ is designed to work alongside the systems sales organizations already rely on.
Modern CRM platforms provide powerful workflow, analytics, forecasting, automation, and AI capabilities. Deal Health-AI™ adds a different layer: purpose-built intelligence focused on understanding, strengthening, and advancing the individual deal.
Deal Health-AI™ works with Salesforce, Microsoft Dynamics 365, and HubSpot, allowing relevant CRM information to become part of Nello’s deal intelligence and selected insights to flow back into the CRM.
Your CRM is your system of record. Deal Health-AI™ is your system of insight.
From Deal Qualification to Deal Intelligence & Advancement
Deal qualification remains essential, but Prescriptas believes qualification alone is not enough.
A well-qualified deal can still be lost.
Sales teams must understand risks, stakeholder dynamics, buyer progress, competitive position, business value, decision processes, and other factors that influence the outcome. More importantly, they need to turn that intelligence into action.
Prescriptas calls this Deal Intelligence & Advancement.
Deal Intelligence tells you what’s real. Deal Advancement turns that intelligence into what you do next.
Deal Health-AI™ brings the two together in a continuous system designed around the opportunity.
Know What’s Real. Know What to Do Next. Win More Deals.
The goal of Deal Health-AI™ isn’t more sales activity.
It’s better deal execution.
By combining CRM information, deal evidence, organizational methodology, opportunity history, and AI-powered analysis, Deal Health-AI™ with Nello™ gives sellers and sales leaders a continuously evolving view of the opportunities that matter.
Know What’s Real.
Know What to Do Next.
Win More Deals.
Availability
Deal Health-AI™ with Nello™ is commercially available today.
Organizations can learn more, explore Deal Health-AI™ capabilities, or request a demonstration at dealhealth-ai.com.
About Prescriptas
Prescriptas, Incorporated is the creator of Deal Health-AI™ with Nello™, a Deal Intelligence & Advancement Platform for complex B2B sales opportunities.
Deal Health-AI™ works with CRM systems to turn opportunity information and evidence into actionable deal intelligence. Nello™, the platform’s AI sales partner, helps sales organizations inspect opportunities, uncover risks and hidden obstacles, strengthen deal strategy, prepare for critical customer interactions, and determine the actions needed to advance opportunities and improve the chances of winning.
