Our Mission
For Salespeople
Deal Health-AI™ replaces guesswork with structured visibility by diagnosing deal health, exposing qualification gaps early, and prescribing precise actions that keep sellers in control and moving forward with confidence.
For Sales Leaders
Deal Health-AI™ delivers objective visibility into deal quality – not just quantity – enabling confident forecasting, focused coaching, and informed decision-making grounded in evidence, not hope.
Former sales leaders
Who understand the discipline, accountability, and execution required to deliver a number.
Customer-Centric Operators
Leaders who put trust, consistency, and follow-through at the core of every engagement.
Data-Informed Decision Makers
Experienced in turning signal into insight. Ground decisions in evidence, patterns, and practical intelligence — not gut feel or wishful forecasting.
Strategic Deal Architects
Experts at designing and guiding complex deals to successful outcomes. Former sales leaders who understand the discipline and accountability required to deliver a number.
Builders with Operator DNA
Hands-on leaders who have scaled teams, platforms, and processes. Comfortable operating at the intersection of strategy, technology, and execution.
Outcome-Driven Practitioners
Built solutions in the real world, not in theory. Focused relentlessly on results that move deals forward, improve execution, and drive measurable performance.
Our Team
Leadership & Advisors
At Prescriptas, our leadership team and advisors bring a unique blend of enterprise sales expertise, technology innovation, and proven executive leadership. Together, they guide the vision, strategy, and growth of Deal Health-AI™, ensuring it delivers breakthrough value to sales teams worldwide.
Neil Colstad
Neil is the Founder and CEO of Prescriptas and the creator of Deal Health-AI™, with deep experience in enterprise sales and technology innovation. He leads product strategy and execution, building structured deal qualification software that brings clarity, discipline, and precision to complex sales environments. His mission is to bring visibility and structure to deal qualification - empowering sales teams to win more consistently and giving leaders clarity into what is real across the pipeline.
Gerard Keating
Gerard serves as Advisor & CTO-level strategist, guiding product development, technical strategy, and market readiness to ensure Deal Health-AI™ scales with customer needs. Gerard is a serial CTO and entrepreneur, helping emerging growth companies attain platform scale, reliability, and market fit.
Hicham Abdessamad
Hicham is a transformational global CEO and board director with over 25 years of leadership experience scaling multi-billion-dollar enterprises across energy, mobility, manufacturing, and digital solutions. He served as Chairman & CEO of Hitachi America, Ltd., overseeing $14B in annual revenue and leading $19B in M&A activity while driving significant growth and profitability. He has advised the U.S. Commerce Secretary on foreign direct investment and serves on multiple corporate boards.
Andres Rodriguez
Andres is a serial entrepreneur and seasoned CTO, having founded and scaled multiple successful technology companies. He was the founder and CTO of Archivas and is the current CTO and Founder of Nasuni, Inc., bringing deep expertise in innovation, scaling, and enterprise adoption.
How are we different?
Deal Health-AI Diagnoses Deals – It doesn’t just report on them.
Most sales tools describe pipeline activity. Deal Health-AI diagnoses deal health.
- CRMs show stages and fields
- Forecast tools roll up numbers
- AI copilots summarize notes
Deal Health AI acts like a deal MRI:
- Identifies qualification gaps
- Exposes hidden risk
- Highlights what’s missing, not just what’s entered
- Prescribes next actions to improve deal health
Qualification Quality Is the Core Signal, Not Activity or Guesswork
Most platforms infer deal strength from:
- Rep activity
- Stage movement
- Probability guesses
- Historical close rates
Deal Health-AI is built around structured deal qualification intelligence:
- Industry & Deal specific qualification templates
- Aligned with all major published sales methodologies and flexible to support your own
- Deterministic + probing questions
- Account History Files: RFP’s, Transcripts, Meeting, Summaries
- Weighted scoring at the question level
Forecast Confidence Is Evidence-Based, Not Hope-Based
Most forecasts are:
- Rep optimism
- Manager intuition
- CRM stage math
Deal Health-AI ties forecast confidence directly to:
- Deal health score
- Qualification completeness
- Risk exposure
- Expected close date realism
The result:
- Fewer surprises
- Earlier intervention
- Clear “do not forecast” signals
- Stronger commit discipline
Deeply Coachable - Built for Managers, Not Just Reps
Most sales tools optimize for rep productivity. Deal Health-AI optimizes for manager leverage.
Managers can:
- See deal quality, not just deal size
- Identify why deals are weak
- Coach to specific gaps
- Focus checkpoint calls on real risk
- Use SmartBriefs for coaching, leadership updates, and pipeline reviews
Flexible Deal Architecture Across Industries, Offerings, and Sales Motions
Deal Health-AI supports:
- Any B2B complex selling model. Eg. Software, services, infrastructure, Manufacturing, Consulting services, you name it!
- Direct sales motion (MVP focus)
- Multiple sales methodologies without forcing one worldview
Most tools force customers to adapt their process to the software. Deal Health-AI adapts to what you sell, to who and how.
