For Salespeople
Deal Health-AI™ replaces guesswork with structured deal intelligence, diagnosing opportunity health, exposing qualification gaps early, and prescribing the strategy and actions needed to strengthen deals and move them forward with confidence.
For Sales Leaders
Deal Health-AI™ delivers objective visibility into deal quality – not just quantity – enabling confident forecasting, focused coaching, and informed decision-making grounded in evidence, not hope.
Former sales leaders
Who understand the discipline, accountability, and execution required to deliver a number.
Customer-Centric Operators
Leaders who put trust, consistency, and follow-through at the core of every engagement.
Data-Informed Decision Makers
Experienced in turning signal into insight. Ground decisions in evidence, patterns, and practical intelligence — not gut feel or wishful forecasting.
Strategic Deal Architects
Experts at designing and guiding complex deals to successful outcomes. Former sales leaders who understand the discipline and accountability required to deliver a number.
Builders with Operator DNA
Hands-on leaders who have scaled teams, platforms, and processes. Comfortable operating at the intersection of strategy, technology, and execution.
Outcome-Driven Practitioners
Built solutions in the real world, not in theory. Focused relentlessly on results that move deals forward, improve execution, and drive measurable performance.
Our Team
Our Mission
Prescriptas was founded with a clear mission: improve the quality of sales decisions and deal execution so more people win.
We created Deal Health-AI™ and Nello™, our deal-aware AI sales partner, to bring greater clarity, intelligence, and discipline to complex sales opportunities. Nello works alongside salespeople throughout the life of a deal – inspecting deal health, uncovering risks and gaps, challenging assumptions, shaping strategy, and guiding the actions that can move an opportunity forward.
For sales leaders, Deal Health-AI™ creates greater visibility into what is really happening across the pipeline, strengthening coaching, decision-making, and forecast confidence.
Our technology is built around a simple principle: better decisions lead to stronger execution, and stronger execution leads to more wins.
Leadership & Advisors
Our leadership and advisory team brings together deep experience in enterprise sales, go-to-market strategy, technology, product development, and business execution. Together, we are shaping the vision, strategy, and growth of Prescriptas and advancing Deal Health-AI™ and Nello™ to transform how sales teams navigate, execute, and win complex deals.
Neil Colstad
Neil is the Founder and CEO of Prescriptas and creator of Deal Health-AI™ and Nello™, bringing decades of experience in enterprise sales, complex deal strategy, and technology innovation. He leads the vision and strategy behind the platform, combining real-world sales experience with AI to give salespeople greater clarity, stronger guidance, and better intelligence throughout the life of a deal. His mission is simple: improve the quality of sales decisions and deal execution so more people win.
Gerard Keating
Gerard serves as Advisor & CTO-level strategist, guiding product development, technical strategy, and market readiness to ensure Deal Health-AI™ scales with customer needs. Gerard is a serial CTO and entrepreneur, helping emerging growth companies attain platform scale, reliability, and market fit.
Hicham Abdessamad
Hicham is a transformational global CEO and board director with over 25 years of leadership experience scaling multi-billion-dollar enterprises across energy, mobility, manufacturing, and digital solutions. He served as Chairman & CEO of Hitachi America, Ltd., overseeing $14B in annual revenue and leading $19B in M&A activity while driving significant growth and profitability. He has advised the U.S. Commerce Secretary on foreign direct investment and serves on multiple corporate boards.
Andres Rodriguez
Andres is a serial entrepreneur and seasoned CTO, having founded and scaled multiple successful technology companies. He was the founder and CTO of Archivas and is the current CTO and Founder of Nasuni, Inc., bringing deep expertise in innovation, scaling, and enterprise adoption.
Jordy Almgren
Jordy is a commercial and go-to-market leader who advises private equity firms, portfolio companies, boards, and CEOs on accelerating sustainable revenue growth and EBITDA expansion. His experience includes leading Microsoft’s Americas Office 365 productivity business, including Microsoft Dynamics, as well as a 450-person commercial organization at Teradata. He brings deep expertise in GTM strategy, commercial due diligence, sales effectiveness, customer engagement, and post-close value creation. Jordy combines strategic thinking with hands-on coaching and execution discipline to turn growth strategies into measurable business outcomes. As an advisor to Prescriptas, he brings this experience to advancing Deal Health-AI™, strengthening its go-to-market strategy, and supporting its growth and long-term success.